Brand and website design for creative businesses that want to look premium and convert better
Strategic Experience
With over 6 years in digital design, I’ve worked across branding, UX/UI, and website development, helping businesses create a more refined and effective online presence.
Clarity Over Complexity
I simplify structure, content, and user flow, so visitors understand your offer faster and are more likely to take action.
Premium Look & Feel
A refined visual direction that elevates your brand and creates a strong first impression from the moment someone lands on your site.
Built to Convert & Grow
No templates or one-size solutions. Each project is designed around your brand, your audience, and your goals to create something that truly fits.
For service businesses needing a higher-converting website
I blend thoughtful strategy with playful creativity — building clean, conversion-friendly brands and websites that help small businesses, creatives, and founders show up online with confidence. Whether you need a full brand identity, a custom website, or a refresh that finally feels right, I support you from
Latest works
Case studies that highlight process and results
WERKS – Prestigious law firm in Gothenburg
Steve Hudly – E-commerce site for Scandinavian sunglasses brand
Yovinn – Swedish design and technology interagtor
Ranebjörks – Swedish restaurant group
I will help you figure out what your brand really needs
idea → design → development → launch.
Services
Clear steps for growing brands
1
Branding
For businesses that need a polished visual identity before launching or growing
Includes logo suite, colour palette, typography, and brand guidelines
2
Custom Website Design
For service-based brands that need a strategic, custom website that looks premium and converts
Includes UX structure, custom page design, mobile optimisation, SEO setup, and launch support
3
Website Refresh
For businesses with an existing site that needs better clarity, trust, and conversion flow
Includes page restructuring, visual refinement, mobile improvements, and conversion recommendations
- Don't know what you need? Start here:
UX & Conversion Audit
Understand exactly what’s holding your website back. Before investing in a redesign.
This focused UX audit combines AI-assisted analysis with my hands-on design expertise to uncover what may be causing hesitation, confusion, or drop-off — and how to improve it with clarity and intention..
Includes:
- UX and conversion analysis
- Clear, prioritized improvements
- CVisual suggestions and layout refinements
- Video walkthrough
A calm, clear starting point — without committing to a full redesign. Delivered within 72 hours.
What to expect
I combine product thinking with clean, expressive design.
I will give your brand a look and feel that stands out. Without sacrificing clarity or usability.
→ A fully guided process (no overwhelm, no confusion)
→ Pixel-perfect design across all pages
→ Flexible CMS builds you can easily update
→ A brand experience that feels cohesive and elevated
→ Optional add-ons like custom illustrations or template customization
Meet Frida
Hi! I’m Frida, the designer and creative here. I believe in approachable design, clear communication, and creating brands that feel warm, memorable, and authentically you.
My work is a blend of minimal design, playful expression, and deep attention to user experience — helping clients stand out without losing simplicity.
Ready to create something beautiful together?
Let’s build you a brand or website that feels right — and works hard behind the scenes.