Fictional project | 2020

Vintage Queen

Mission: 

Create a modern e-commerse site

Role:

UX, UI & visual identity

Branding

The new brand identity is all about taking the modern, vintage and the minimalitic — and incorporate it in the design. The logotype creates minimalist, modern and unique identity with its fine lines and serifs. 

I choose to work with a black and white colour profile to create a minimalistic look and connect it to the vintage aspect. To add to the vintage feel I used a serif for headings.

The logotype creates minimalist, modern and unique identity with its fine lines and serifs.

UX & UI

Following the brand design, I created an thought-through e-commerce platform. The vintage products speak for themselves, thats why I opted for a clean design with lots of space for the products to shine. 

Fully responsive, the mobile website offers a smooth experience, with minimum taps in the and an optimised user flow.

To sum up

I got a deeper understanding for the importance of design, how much small changes can change the whole experience for the user. One of the learnings I take with me is the importance of feedback, both good and bad, to come forward in your design.